What Is The Difference Between Hanteo and Gaon?


If you want an easy way of understanding, basically Hanteo=Nielsen SoundScan and Gaon=RIAA, the sales they track are also the same as what those two groups track.

GAON

  • Shipments of albums from distributor to retailers, as reported by distributors.
    • Example: Albums shipped from Dreamus, Kakao M, Genie Music, etc. to retailers like Synnara, Hottracks, YesAsia, etc.
  • Used by Golden Disk Awards and some of the other end-of-year awards.
  • Must be a member of the Korean Music Content Industry Association (KMCIA) to have albums reported on Gaon.
  • SM Entertainment, YG Entertainment, JYP Entertainment and other management companies DO NOT do their own reporting to Circle.
  • CAN have a margin of error.

HANTEO

  • Retail sales of albums from retailers to consumers, as reported by the retailer's inventory software, plus an estimated amount generated by Hanteo's sampling and data-mining system.
    • Example: Albums bought by customers at YesAsia, Kpoptown, Ktown4U, Leesmusic, Synnara, etc.
  • Used by Music Bank K-Chart and other weekly award shows.
  • Must be a Hanteo member shop to report sales data to Hanteo.
  • Hanteo member shops cover approximately 85-95% of the sales in Korea. The new Q&A section on Hanteo 2.0 now states 95%, which actually includes member stores located overseas or selling overseas.
  • Sales are updated by the installed inventory system to Hanteo.
  • CAN have a margin of error.
What Is The Difference Between Hanteo and Gaon? What Is The Difference Between Hanteo and Gaon? Reviewed by Korean Sales on April 02, 2020 Rating: 5

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